If the sales of a business are essential, the traffic of an online or physical store is essential to generate sales.
What does this mean? Traffic translates to the number of people who go through your website. It's like having a spectacular/billboard and no one sees it because no one passes by.
If they don't see you, how are they going to buy you?
Here I will explain 5 ways to get a constant flow of traffic and increase the number of potential buyers that come to your online store. As I mentioned before, traffic is essential and many people do not take it into account when they start their business.
How to reach or attract these first buyers?
Focusing on the most interested people or, rather, a specific niche, will give you lucrative and remarkable results. Facebook Ads, Instagram Ads, Google Ads allow you to segment the market based on searches, demographics, age, interests and more.
If you start experimenting… you are going to waste time and money. If you do not know well the ways and tools to reach your niche, we recommend hiring a professional. They know how to do this optimally and effectively. This is an investment, it will save you time and money that you can use to improve your product or service and you will be able to control the image of your business.
If your budget does not contemplate hiring a professional, we recommend that you "Do not do it yourself", better take care of keeping your social networks up to date, these are organic (NATURAL) channels to attract traffic to your business.
There are many ways to generate traffic, some of which you already know.
1.- Tell your family and friends about your new business/project. Share the link of your store by whatsapp and ask them to share it too. (This is a natural Channel)
2.- Participate in a dynamic of your community, such as bazaars, workshops or talks, and exchange emails and phone numbers. These are very good places to make yourself known, the impact with the community is more direct and clear.
3.- Know your competition and look for their customers. Introduce yourself, exchange emails and phone number. Get closer to your niche.
4.- Ask your customers for a recommendation or encourage the recommendation with a reward.
One of the most useful is this:
5.-Go out and sell your services, use your online store as a catalog and close “hot” sales.
6.- Send mail or message to your contacts so that they visit your online store.
These are just a few accessible tips that can help you get started. Always remember to focus them on your store.
NEWSLETTER
To have constant traffic, it is essential to have a newsletter. The newsletter is a way to share relevant things, discounts, news and all kinds of topics that you want to tell those people who follow you. Like the brochures that came to the house. Although it looks old-fashioned, it works to attract traffic and sell.
Of all the platforms to create an online store, only Shopify offers you an application created by the same company. With your subscription, you can send 5,000 emails per month and beyond, with no contact limit, and pay $1USD for each additional 1,000 emails. Depending on which of the three packages you have, you will get different amount of mails.
If you have already hired a newsletter service like Mailchimp or Klaviyo, don't worry. Shopify has integrations for this and much, much more…
With the newsletter service you can organize and track all those emails where we promote your product or service. It will be much easier to carry and you will be able to send content of constant quality but without being cloying. This will result in an audience that, over time, will become customers. If you have questions or want to hire a more specific strategy, use the code "BLOG20 and get a special discount on a consultation with us, we'll help you with your strategy or we design one to suit your needs and budget.
For now, the Newsletter should be divided into buyers and subscribers, to handle adequate content. It is easier for the same customer to buy from you than to get new customers. This is essential for the traffic of your business and the sales of your business.
In conclusion
-Traffic is vital for a store. Priority - Level A
-Create a flow of traffic through at least 5 capture channels.
-Focusing on a niche makes your traffic and business prospecting more efficient.
-The Shopify newsletter offers 5000 emails per month in your subscription.
-Shopify is the only platform with its own application for email marketing (newsletter).
-Cultivate an audience through email marketing will increase the opportunities to sell.
-The Newsletter should be divided into buyers and subscribers.
