If you have an online store or are going to launch one, we have 3 key points to avoid catastrophes in your business. I f you're planning on buying enough inventory first, let me tell you, that's not it. Here we leave them and below we explain why.
1.Visible privacy policy in your online store
2.Versatile and scalable e-commerce platform.
3. Constant traffic to your online store
PRIVACY POLICY
We start with this point because it is one of the most delicate.
Depending on the country where you are, you should be aware of the current e-commerce regulation. Approach a professional or start investigating. Avoid legal problems. an investigation In Mexico not having a privacy policy is illegal and you can get into serious trouble. Approach a lawyer to have one tailored to your business, check if your e-commerce platform offers you one or search the internet at your own risk.
Short but sweet, this is a document where you express and specify what information you collect from your customers and subscribers and what you will be doing with all the information. Its not a game.
TERMS AND CONDITIONS
With this you will avoid many problems with your clients and your excellent service will be a simple result. It is basically the terms between you and your client for any situation and under what conditions they apply. Approach a lawyer to have one tailored to your business, check if your e-commerce platform offers you one or search the internet at your own risk.
SHIPPING AND RETURN POLICIES
Here you must be very clear and realistic, you must have a section where you express how long their order will arrive, why the package will arrive (if you handle more than one, add the direct information of each one), in addition to the fact that it will arrive by email, it has to be close at hand because remember that if they can't monitor it, they're going to come looking for you to tell them, and that's where the problems begin. If you have products of different dimensions, add it and specify it.
The return and refund policies are also essential, the client can know how long it will take to get their money back in case this case applies. All these points will give buyers a lot of confidence, in addition to avoiding many problems.
PLATFORM
This plays a big part in the match's success. If your platform is badly programmed or difficult to use or not what you need, it will become a toothache. At first it is very difficult to see but as you grow, your needs and ambitions change and your platform is going to be too small for you, you will need to migrate to a more complete and versatile one… more tailored. That can cost you a lot of money if there are not many problems with your clients and your company.
Short but sweet, Shopify is the most versatile platform, it was created specifically for online commerce, it has its own universe of applications, no plug-ins, it has its own payment platform (in some countries), it has its own terminal point of sale synchronized with your online store. Your subscription includes 10,000 emails per month in their email marketing application called MAIL. Its mission revolves around electronic commerce. They invest heavily in constantly innovating their platform and optimizing it.
- TIK TOK , TESLA and BIMBO chose shopify for their e-commerce solutions
The rest of the platforms like MAGENTO 2 , PRESTASHOP , WIX and SQUARESPACE to mention a few, are very complicated, do not have a useful catalog of plug ins and are not secure. The issue is that they appear to be cheaper because they offer less. They are not that scalable, which forces you to migrate to another platform and that costs money, time and focus.
WORDPRESS/ WOOCOMMERCE is a platform that has been in the market for a long time and does not stop innovating, in the world of websites, that is its area and specific use. They have a catalog of plug ins to build your website. E-commerce is handled through woocommerce.
TRAFFIC
This point is essential for your business. If you don't get people into your store, who else will? Not because you are on the internet means that people will find you so easily, unless they search for you by name or you already have a physical business with recurring customers. There are many ways to drive traffic to your store. The point is that they search for you or that you appear in their searches. You can advertise yourself, tell your friends and family, participate in events and announce it on social networks.
Email marketing is still very effective, it has a very solid rate of return, it is essential to your success, as it keeps you in touch with your customers, prospects and followers, making them much more likely to choose you in the future. Think of it this way, the one who doesn't follow you is further away from buying from you.
Working with influencers is always good, they help your brand a lot. Managing discount codes in your posts and emails helps to encourage people, so we are going to give you a 20% discount code for reaching this part of our blog. Add the word 20BLOG at checkout , apply to any product available in our online store. Using it for our consultation is highly recommended but you know what flavor you want it. Enjoy it!
The key is to retain as many customers and subscribers as you can. Make an email calendar and monitor its performance, there are many applications that give free emails. Shopify has an app that gives you 10,000 included emails absolutely free with your monthly subscription.
CONCLUSION
1.Keep the terms of service and privacy notices of your store in legality based on the regulation of the country where you have offices.
2. Shopify is the best platform for any size of e-commerce project according to companies like: TESLA, TIKTOK and BIMBO.
3. If you don't advertise your online store, sales don't come by themselves and you're going to have a very disastrous and terrible experience.
