Business development

Business development, in a nutshell, is the engine that keeps your business not only surviving, but growing with style, purpose, and meaning. And in the world of eCommerce, it's that friend who tells you the truth: if you don't get organized, you'll trip over your own shopping cart.

What is business development?

It's the strategy (with legs and an agenda) that defines how a company grows: how it reaches more customers, sells more, opens new channels, creates alliances, and adapts to change without dying of stress. It's like that internal GPS that tells you where to go, where not to go, and where you'd better not go at all.

And what does this have to do with eCommerce?

Everything. In digital, business development becomes a dance between sales, marketing, customer experience, and—this is a must-see: logistics . Because it's no use having a great online store if your orders arrive late, incorrectly, or never.

This is how it helps eCommerce:

• Detect opportunities in the market (and it doesn't just leave you guessing).
• Optimize sales channels: from social media to marketplaces.
• Improve your value proposition : What do you offer that no one else can?
• Systematize processes so that scaling doesn't mean a game of money.
• Activate strategic alliances , because growing alone is for fools.

The role of logistics (that silent hero)

Yes, logistics is part of business development. Because delivering well means selling more. From having clear inventory control, to organized storage, to ensuring orders arrive quickly and well packaged: all of this directly impacts the customer experience. Automating processes, choosing good logistics partners, and facilitating returns not only reduces errors, it also builds trust. And of course, measuring everything that happens along the way allows you to continuously improve and scale without losing control.

Business development isn't just about selling more, it's about growing well. With strategy, data, impeccable logistics, and a customer experience that keeps them coming back. Because in eCommerce, as in life, it's not about getting there quickly... it's about getting there well.

And if you can do it with a touch of humor, purpose, and good vibes on top of all that... even better.